Free Resources
Videos, AI Prompts & Step-by-Step Guides
Everything on this page is designed to be practical, actionable, and ready to use right away. ​Just like our core product — the Launchpad — these free resources are built to help you attract, connect with, and nurture high-value leads with clarity and confidence. Start with what’s here. Put it into action. See what changes. And when you’re ready to go deeper — with more advanced tools, structure, and support inside Launchpad — we’re here. Send us a message, start a chat, give us a call, or book a strategy session to explore what’s possible.
Show Your Puzzle Pieces
(The Reverse-Engineering Approach)
Type: AI Prompt. Conversation based.
What you’ll get from using this resource
After using this prompt, the AI generates what’s called a messaging matrix.
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A messaging matrix is essentially a table that connects the specific pain points uncovered in your answers with the relevant features of your product—transforming each feature into a clear solution for the customer.
In other words, instead of simply listing features, the matrix shows how each feature directly solves a real problem your audience is experiencing.
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Below is an example of how this messaging matrix might look for a pool cleaning business.
NOTE: ​Use this prompt to craft social posts, headlines, website copy, or emails that capture attention and move your leads one step closer to taking action.
Solve the $100 Problem
(Not the $2,500 One)
Type: AI Prompt
What you’ll get from using this resource
The result from your conversation with AI using this prompt will be a Solutions Library.
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A Solutions Library is a curated collection of small, practical tools, insights, templates, and products that solve specific customer problems quickly—each valuable enough to sell for around $100 but offered for free to build trust, demonstrate expertise, and attract potential clients toward larger engagements.
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Below is an example output generated by the prompt for a business in the pool cleaning industry. Each solution includes the Problem it Solves, Format, Description, and an AI-Generated Hook/Messaging that can be used to promote the solution as a lead magnet.
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The "In-Between" Professional Skimmer Net
Problem: Flimsy "big box store" nets that break or miss fine debris.
Format: Physical Product (Commercial-grade deep-bag rake).
Description: A professional-grade net that actually stays on the pole and picks up more than just surface leaves. It makes the 5-minute daily skim effortless.
AI Hook: "Stop chasing leaves with a flimsy net. Use the same commercial rake I use to clear your pool in 60 seconds."
95% of Your Customers Aren't Ready to Buy Now: How Middle-of-the-Funnel Marketing Builds Trust and Drives Future Sales
Type: Video
What you’ll get from using this resource
This video explains the importance of Middle-of-the-Funnel (MOF) marketing, focusing on how to reach the 95% of customers who are not yet actively looking to buy.
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MOF marketing serves as the step between a customer discovering you and being ready to buy, building trust and turning casual browsers into interested, qualified prospects. Key benefits include building emotional connection and trust, converting casual browsers into engaged followers, and reducing wasted ad spend by focusing on visitors who have already shown interest.
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Video Outline
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Understanding the Customer Journey and Marketing Objectives
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The Role and Importance of Middle-of-the-Funnel Marketing
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Middle-of-the-Funnel Tactics and Channels
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Expectations and Metrics
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Middle-of-the-Funnel Checklist
New content is on the way. Check back every Friday, before 12 PM EST, when we’ll be publishing new resources.